Mitsubishi Motors Comes Full Circle with Plenty of Goodies
Mitsubishi Motors has seen its ups and downs over the last 100 years. More so last year, 2016, when it partnered up with Nissan-Renault. Soon after though, Mitsubishi started bursting with new vehicles, concepts, and technology that will surely skyrocket it to the forefront of the auto industry. Even today, with prospective virtual assistants, self-driving vehicles, and on-board artificial intelligence (A.I.), things are definitely picking up for Mitsubishi Motors.
In 2016, somewhere around mid-to-late October, early November, Nissan-Renault and Mitsubishi Motors struck a deal. Having bought a good chunk of Mitsubishi stock, Nissan-Renault and Mitsubishi joined forces, but ultimately aim to remain different companies. That means we won’t be seeing a Mitsubishi Mirage with the Nissan logo on it, but we will see cross-brand sharing of parts and components. Most notably, a new electric vehicle (EV) platform is set to be built by Nissan and Mitsubishi. Seeing as how the i-Miev has been discontinued, it would be safe to say a replacement is already under way.
In the same month, Mitsubishi released the eX concept. This, without a doubt, is the coolest vehicle design we’ve heard of thus far. Autonomous driving, A.I. in the car, virtual assistants, and electric, the eX concept sounds like a car of the future. It’s unclear whether they’ve scrapped the idea or are simply waiting, but it seems like Mitsubishi is inching closer towards it with all of the new technology they’re getting involved in.
News about Mitsubishi calmed down until the spring of 2017 when they announced their 100 year anniversary, and that was coupled with their news about moving forward with hybrid SUVs and crossovers. For one thing, Mitsubishi Motors is bringing back the vehicle that started it all, the Mitsubishi Model A. Partnered with West Coast Customs, the designers behind MTV’s show Pimp My Ride, Mitsubishi will be giving the Model A a new look and a plug-in hybrid electric vehicle (PHEV) powertrain. The states have yet to see the Mitsubishi Outlander PHEV, but we know from the overseas release of the Outlander GT-PHEV that the automaker knows what it’s doing when it comes to hybrids and EVs.
Around the same time, Mitsubishi announced their Fuso eCanter project, a product line of fully-electric commercial trucks that went into a small-series production this year. Mitsubishi also showed off a new concept, the Hyaku, in honor of their 100 year anniversary, and teased their autonomous driving technology. The eX may not be far off after all, and if their new infotainment system is anything to go by, Mitsubishi Connect, then we are really looking forward to what comes next.
All the plans sound great, and Mitsubishi Motors is just getting started. At this time, they’re looking into how to better expand with the use of Nissan-Renault resources. To illustrate their independence though, Mitsubishi recently added to their lineup. It’s their newest vehicle, the Mitsubishi Eclipse Cross, a throwback to the sports car, the Mitsubishi Eclipse, and was built completely in-house. Plus, the new technology in the Eclipse Cross looks very promising when coupled with Mitsubishi’s new multi-year contract with Immersion Corp.
We’re about to enter fall 2017, meaning we’re about to come full circle to when Mitsubishi Motors almost threw in the towel. Looking at all they’ve accomplished since then, it would seem Mitsubishi was never down – they were just saving all the good stuff for another time. What do you think about the future of Mitsubishi? Interested in what’s to come? Let’s chat about it on social media.